DIGITAL+ SUMMIT

OCTOBER

18th

2023 | SHANGHAI

The first installment of an Annual Digital Summit for China-focused marketing, retail, and technology leaders, dedicated to fostering consumer centricity, implementing emerging technologies, and
envisioning the future of retail.

WHO IS DIGITAL+ SUMMIT FOR

DIGITAL+ SUMMIT 2023 is tailored for China-focused digital leaders, which primarily focuses on B2C spaces, with sessions directed at B2B cases too. Don’t miss it if these applies to you:

1

BRAND MARKETING AND
COMMERCIAL TEAMS

Explore topics relevant to marketing, retail, e-commerce, CRM performance, consumer insights, and digital strategy.

2

TECH GIANTS AND SOCIAL
MEDIA PLATFORM TEAMS

Connect with brands, fellow
experts, and participate in
collaborative learning
experiences.

3

CONSULTANCY AND
AGENCY LEADERS

Gain valuable insights and
networking opportunities to
enhance your consultancy or
agency services.

WHY JOIN US?

YOU ARE LOOKING TO:

UNDERSTAND EVOLVING CHINESE CONSUMERS

Striving to grasp the evolving demands and behaviors of Chinese customers in the past three years.

LEARN FROM TOP CASES & INDUSTRY BEST PRACTICES

Exploring up-to-date case studies and industry-leading approaches to establish a customer-centric, personalized journey in China.

EXPLORE HOW TO SELL MORE IN CHINA IN 2023/24

Searching for effective strategies to enhance ecommerce sales in China throughout 2023.

TWEAK YOUR CHINA MARKETING MACHINE FOR BETTER RESULTS

Seeking insights on implementing impactful digital marketing strategies specifically tailored for the Chinese market in 2023/24.

BUILD A MORE EFFECTIVE CRM

Looking for expert guidance on establishing a successful CRM system in China in 2023.

STAY ON TOP OF RELEVANT TECH TRENDS IMPACTING YOUR WORK

Curious about the practical implementations of AI, XR, and OMO in real-world scenarios within the Chinese context in 2023.

THE MAIN THEMES OF THE EVENT

The DIGITAL+ SUMMIT 2023 is centered around the below 3 major themes.

1

DEVELOPING CUSTOMER CENTRICITY

Tracking the Evolution of Chinese Consumers and Crafting Seamless Journeys from Discovery to Repeat Purchase.

2

IMPLEMENTING EMERGING TECHNOLOGIES

Unleashing AI, XR, and OMO for Enhanced Customer Value in Marketing and Retail.

3

FORESIGHTING THE FUTURE OF RETAIL

Shaping the Retail Horizon. Navigating the Future of Social Commerce and Preparing for What’s Next.

The format of DIGITAL+ SUMMIT 2023 offers a diverse range of elements, including keynote speeches, panel discussions,
technology showcases, networking opportunities, and book signings by esteemed speakers and intellectuals.

OUR LEARN - PLAY - APPLY FORMAT

Our format is Learn, Play and Apply. We learn better when we are engaged. We keep our keynotes short and dynamic, with plenty of opportunities for breaks, games, and showcases. Our goal is to ensure that you leave the summit feeling energized and empowered to make real changes.

Digital+

Summit

2023

WILL GET YOU TO FEEL,
THINK AND ACT DIFFERENTLY.

FEEL THE INSPIRATION

Immerse yourself in a dynamic digital community and dive into inspiration, creativity, excitement and motivation.

THINK WITH VISION

Empower yourself with thought-provoking discussions, cutting-edge insights and foster strategic visions of digital China.

DO WITH INNOVATION

Equip yourself with practical tips, bold innovations and forward-thinking solutions to create transformative outcomes right away.

KEY NUMBERS

DIGITAL+ SUMMIT 2023 is centered around the below 3 major themes.

18 OCTOBER 2023

IN SHANGHAI

8 HOURS

JOIN US FOR A DAY OF INTENSIVE LEARNING, ACTIONABLE TIPS, FUN EXPERIENCES, AND NETWORKING.

3 THEMES

DEVELOPING CUSTOMER CENTRICITY, IMPLEMENTING EMERGING TECHNOLOGIES, FORESIGHTING THE FUTURE OF RETAIL

20+ SPEAKERS

FEATURING THOUGHT-PROVOKING, CUTTING-EDGE INSIGHTS AND STRATEGIC VISIONS OF DIGITAL CHINA

300+ INDUSTRY PROFESSIONALS

FROM TECH COMPANIES, PROMINENT BRANDS, KOLS, AGENCIES AND MORE

5,000,000+ DIGITAL REACH

FROM DIVERSE MEDIA AND PLATFORMS THAT DRIVE AWARENESS, ENGAGEMENT AND GROWTH

REGISTER WITH US NOW

SECURE YOUR EARLY BIRD SPOT FOR JUST

¥688

SPEAKERS

We are bringing you an exceptional lineup of speakers for the event, including experts, agency owners, tech giants, KOLs, and more. Stay tuned for updates as we confirm our esteemed speaker list.

ASHLEY DUDARENOK

HOW TO SELL BETTER ONLINE IN CHINA IN 2023/24

ASHLEY DUDARENOK

HOW TO SELL BETTER ONLINE IN CHINA IN 2023/24

ASHLEY DUDARENOK

HOW TO SELL BETTER ONLINE IN CHINA IN 2023/24

AGENDA

The below program is for reference only. While the broader sense will be intact, detailed topics and themes might change.

THEME I. CUSTOMER CENTRICITY

9:30 - 10:00	The Modern Chinese Consumer Behaviour in 2023/24 - session by consumer expert
10:00 to 10:30	How to Sell Better Online in China in 2023/24 - session by major China’s Taobao Partners, and / or major ecommerce platforms
10:30 to 11:00	Game Session
11:00 to 11:30	How to Get More Out of your Marketing - session by leading marketing agencies, or social media platforms
11:30 to 12:00	How to Build CRM Excellence - session by top CRM tech solution providers and or brad showcase
12:00 to 13:00	Lunch & Networking Break

THEME II. LATEST TECHNOLOGY FOR MARKETING & RETAIL

13:00 to 13:30	How to Benefit from AI's Revolutionary Impact - session by an AI expert
13:30 to 14:00	How XR is Reshaping Industries in Immersive Transformation - session by an XR expert
14:00 to 14:30	Tech Trends Decoded Panel: How to Navigate Hype Cycles and Stay Ahead Without Falling for Fads - session by panel of experts from tech companies
14:30 to 15:00	How to Bridge the Digital and Physical World Through OMO - session by and omnichannel strategy experts
15:00 to 15:30	Technology Showcase - session by tech companies
15:30 to 16:00	Tea Break & Networking

THEME III. FUTURE OF RETAIL

16:00 to 16:30	How A KOL in China Sell in 2023 - session by a Chinese KOL or live streamer
16:30 - 17:00	How to Anticipate the Future of Social Commerce and Social+ Platforms - session by leading marketing agencies, or social media platforms
17:00 - 17:30	Agency & KOL Panel - Gaining Insights from Behind the Scenes - session by KOLs and leading marketing agencies
17:30 - 18:00	Closing Remarks

EXPERIENCE THE HEARTBEAT OF DIGITAL CHINA

Early bird

688 _RMB

21 Aug – 10 Sept
limited to 100 tickets

Standard price

888 _RMB

11 Sept – 19 Oct

Group tickets

3ppl @618

5ppl @588

10ppl @518

ABOUT ASHLEY DUDARENOK

DIGITAL+ SUMMIT 2023, organized by Ashley Dudarenok and her teams at Alarice & ChoZan, brings together unmatched expertise in China’s competitive digital business market.

With Alarice’s track record of working with top brands and expertise in tailored digital marketing strategies, combined with ChoZan’s experience and specialization in China digital consultancy, this summit is backed by the qualifications and know-how to curate a remarkable event.

Ashley Dudarenok, a renowned serial entrepreneur, top retail influencer, and leading expert on China’s digital business landscape, ensures the summit’s success through her deep understanding of digital transformation, consumers, and extensive experience collaborating with prominent brands. The summit provides industry professionals with invaluable insights for navigating the dynamic Chinese market.

● Naturalized Chinese Entrepreneur with 16 Years of Experience
● B2B Community of over 100,000 China watchers
● Alibaba, JD and PDD Global Influencer
● LinkedIn Top Voice, Asia Top 25 Innovator, Top 100 Retail Influencers
● X10 Time Amazon Bestselling Author
● Featured on BBC, Forbes, SCMP, China Daily, Bloomberg

ACCESS OUR EXCLUSIVE RESOURCES:

FREE DOWNLOADS FOR ENHANCED DIGITAL STRATEGIES!

Check out our 640+ page report on the most up-to-date information on China’s digital sector, encompassing significant consumer groups as well as the most prominent social media and e-commerce sites. You’ll also find current, actionable advice on China marketing tactics and industry news from 50+ China experts and the ChoZan marketing team.

Our 230+ page report offers an extensive analysis of the trends, technologies, and strategies that are shaping the social commerce industry in China. The Alarice and ChatLabs team has conducted meticulous research to present a comprehensive overview of the future of retail in 2023, delving into the key factors that will drive the industry forward.

While the hype surrounding the metaverse has waned, its importance from a tech perspective hasn’t. Our book will help all those who have wondered what a metaverse is, what it’s for, how much it’s worth, which companies are creating it in China and the West, which countries are ahead of the game and how businesses are using metaverses and Web3.

Outstanding keynote! Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily put these learnings into our business strategy.

SHISEIDO

Ashley is an awesome expert on China digital and such a passionate speaker and leader. I love how enthusiastic she is whenever she gives a speech, and her knowledge of the China market is amazing! She is such an inspiration, empowering business leaders to see China differently and learn from it.

MULBERRY HOUSE

Ashley’s talk on New Retail in China was actionable, engaging and a great highlight of the conference. Ashley is knowledgeable, professional and an excellent speaker. We were happy to work with her and will collaborate further in the future.

SCMP ABACUS

SPONSORS AND MEDIA PARTNERS

ChoZan: China digital consultancy backed by research and trend analysis. We empower in-house brand strategic and marketing teams, provide resources, and serve global multinationals navigating
digitalization. Learn for China, learn from China.

Alarice: Tailored digital marketing strategies for the China market. We conduct research, manage brand
social media communities, create content, execute campaigns, and collaborate with influencers. Your dedicated digital marketing team for China.

MEDIA PARTNERS:

GET IN TOUCH

FAQS

ABOUT THE EVENT

1. WHEN AND WHERE IS THE EVENT HAPPENING?

DIGITAL+ SUMMIT 2023 is scheduled for October 18th, 2023 in Shanghai. The venue location will be shared with
attendees two weeks prior to the event.

2. WHO IS DIGITAL FUTURE SUMMIT 2023 FOR?