DIGITAL+ SUMMIT
OCTOBER
18th
2023 | SHANGHAI
The first installment of an Annual Digital Summit for China-focused marketing, retail, and technology leaders, dedicated to fostering consumer centricity, implementing emerging technologies, and
envisioning the future of retail.
WHO IS DIGITAL+ SUMMIT FOR
1
BRAND MARKETING AND
COMMERCIAL TEAMS
2
TECH GIANTS AND SOCIAL
MEDIA PLATFORM TEAMS
Connect with brands, fellow
experts, and participate in
collaborative learning
experiences.
3
CONSULTANCY AND
AGENCY LEADERS
Gain valuable insights and
networking opportunities to
enhance your consultancy or
agency services.
WHY JOIN US?
YOU ARE LOOKING TO:
UNDERSTAND EVOLVING CHINESE CONSUMERS
Striving to grasp the evolving demands and behaviors of Chinese customers in the past three years.
LEARN FROM TOP CASES & INDUSTRY BEST PRACTICES
Exploring up-to-date case studies and industry-leading approaches to establish a customer-centric, personalized journey in China.
EXPLORE HOW TO SELL MORE IN CHINA IN 2023/24
Searching for effective strategies to enhance ecommerce sales in China throughout 2023.
TWEAK YOUR CHINA MARKETING MACHINE FOR BETTER RESULTS
Seeking insights on implementing impactful digital marketing strategies specifically tailored for the Chinese market in 2023/24.
BUILD A MORE EFFECTIVE CRM
Looking for expert guidance on establishing a successful CRM system in China in 2023.
STAY ON TOP OF RELEVANT TECH TRENDS IMPACTING YOUR WORK
Curious about the practical implementations of AI, XR, and OMO in real-world scenarios within the Chinese context in 2023.
THE MAIN THEMES OF THE EVENT
1
DEVELOPING CUSTOMER CENTRICITY
2
IMPLEMENTING EMERGING TECHNOLOGIES
3
FORESIGHTING THE FUTURE OF RETAIL
The format of DIGITAL+ SUMMIT 2023 offers a diverse range of elements, including keynote speeches, panel discussions,
technology showcases, networking opportunities, and book signings by esteemed speakers and intellectuals.
OUR LEARN - PLAY - APPLY FORMAT
Digital+
Summit
2023
WILL GET YOU TO FEEL,
THINK AND ACT DIFFERENTLY.
FEEL THE INSPIRATION
THINK WITH VISION
DO WITH INNOVATION
KEY NUMBERS
18 OCTOBER 2023
IN SHANGHAI
8 HOURS
3 THEMES
20+ SPEAKERS
300+ INDUSTRY PROFESSIONALS
5,000,000+ DIGITAL REACH
REGISTER WITH US NOW
SECURE YOUR EARLY BIRD SPOT FOR JUST
¥688
SPEAKERS
ASHLEY DUDARENOK
HOW TO SELL BETTER ONLINE IN CHINA IN 2023/24
ASHLEY DUDARENOK
HOW TO SELL BETTER ONLINE IN CHINA IN 2023/24
ASHLEY DUDARENOK
HOW TO SELL BETTER ONLINE IN CHINA IN 2023/24
AGENDA
THEME I. CUSTOMER CENTRICITY
| TIME | TYPE | TOPICS | BY WHO |
|---|---|---|---|
| 9:30 - 10:00 | KEYNOTE | HOW HAS THE MODERN CHINESE CONSUMER EVOVLED IN 2023 | {SPEAKER NAME} |
| 10:00 to 10:30 | KEYNOTE | MASTERING E-COMMERCE IN 2023/24: STRATEGIES FOR SELLING BETTER ONLINE IN CHINA | {SPEAKER NAME} |
| 10:30 - 11:00 | INTERACTIVE SESSION | ENGAGE & WIN: INTERACTIVE QUIZ WITH PRIZES | CHOZAN |
| 11:00 - 11:30 | KEYNOTE | ADAPTING TO CHANGE & MAXIMIZING MARKETING IMPACT IN 2023 | {SPEAKER NAME} |
| 11:30 - 12:00 | KEYNOTE | 5 TIPS TO ACHIEVING CRM EXCELLENCE IN 2023 | {SPEAKER NAME} |
| 12:30 - 13:00 | BREAK | LUNCH AND NETWORKING |
THEME II. LATEST TECHNOLOGY FOR MARKETING & RETAIL
| TIME | TYPE | TOPICS | BY WHO |
|---|---|---|---|
| 13:00 to 13:30 | KEYNOTE | HOW CAN COMMERCIAL TEAMS BENEFIT FROM AI'S REVOLUTIONARY IMPACT | {SPEAKER NAME} |
| 13:30 to 14:00 | KEYNOTE | WHAT TO EXPECT AS XR DRIVES IMMERSIVE TRANSFORMATION ACROSS INDUSTRIES | {SPEAKER NAMES} |
| 14:00 to 14:30 | PANEL | NAVIGATING TECH HYPE CYCLES AND STAYING AHEAD WITHOUT FALLING FOR FADS | {SPEAKER NAMES} |
| 14:30 to 15:00 | KEYNOTE | BUILDING OMO EXCELLENCE TO BRIDGE THE DIGITAL AND PHYSICAL WORLD | {SPEAKER NAMES} |
| 15:00 to 15:30 | SHOWCASE | UNVEILING INNOVATION: AN INTERACTIVE TECHNOLOGY SHOWCASE | {SPEAKER NAMES} |
| 15:30 to 16:00 | BREAK | TEA AND NETWORKING |
THEME III. FUTURE OF RETAIL
| TIME | TYPE | TOPICS | BY WHO |
|---|---|---|---|
| 16:00 to 16:30 | KEYNOTE | KOLS AND THE CHANGING FACE OF CONSUMPTION IN CHINA IN 2023 | {SPEAKER NAMES} |
| 16:30 - 17:00 | KEYNOTE | HOW TO PREPARE THE FUTURE OF SOCIAL COMMERCE IN CHINA | {SPEAKER NAMES} |
| 17:00 - 17:30 | PANEL | AGENCY & KOLS - HOW THEY DRIVE SUCCESS IN 2023 | {SPEAKER NAMES} |
| 17:30 to 18:00 | CLOSING REMARKS |
EXPERIENCE THE HEARTBEAT OF DIGITAL CHINA
Early bird
688 RMB
10 August – 10 September
limited to 100 tickets
Standard price
888 RMB
11 Sept – 19 Oct
not limited
Group tickets
3ppl @618
5ppl @588
10ppl @518
THIS EVENT IS BROUGHT TO YOU BY
ChoZan超赞: China digital consultancy backed by research and trend analysis. We empower in-house brand
strategic and marketing teams, provide resources, and serve global multinationals navigating digitalization. Learn
for China, learn from China.
Alarice: Tailored digital marketing strategies for the China market. We conduct research, manage brand social
media communities, create content, execute campaigns, and collaborate with influencers. Your dedicated digital
marketing team for China.
MEDIA PARTNERS:
ABOUT THE EVENT ORGANIZER
ASHLEY DUDARENOK
DIGITAL+ SUMMIT 2023, organized by Ashley Dudarenok and her teams at Alarice & ChoZan, brings together unmatched expertise in China’s competitive digital business market.
With Alarice’s track record of working with top brands and expertise in tailored digital marketing strategies, combined with ChoZan’s experience and specialization in China digital consultancy, this summit is backed by the qualifications and know-how to curate a remarkable event.
Ashley Dudarenok, a renowned serial entrepreneur, top retail influencer, and leading expert on China’s digital business landscape, ensures the summit’s success through her deep understanding of digital transformation, consumers, and extensive experience collaborating with prominent brands. The summit provides industry professionals with invaluable insights for navigating the dynamic Chinese market.
● Naturalized Chinese Entrepreneur with 16 Years of Experience
● B2B Community of over 100,000 China watchers
● Alibaba, JD and PDD Global Influencer
● LinkedIn Top Voice, Asia Top 25 Innovator, Top 100 Retail Influencers
● X10 Time Amazon Bestselling Author
● Featured on BBC, Forbes, SCMP, China Daily, Bloomberg
ACCESS OUR EXCLUSIVE RESOURCES:
Our 230+ page report offers an extensive analysis of the trends, technologies, and strategies that are shaping the social commerce industry in China. The Alarice and ChatLabs team has conducted meticulous research to present a comprehensive overview of the future of retail in 2023, delving into the key factors that will drive the industry forward.
While the hype surrounding the metaverse has waned, its importance from a tech perspective hasn’t. Our book will help all those who have wondered what a metaverse is, what it’s for, how much it’s worth, which companies are creating it in China and the West, which countries are ahead of the game and how businesses are using metaverses and Web3.
SHISEIDO
MULBERRY HOUSE
SCMP ABACUS
FAQS
ABOUT THE EVENT
DIGITAL+ SUMMIT 2023 is scheduled for October 18th, 2023 in Shanghai. The venue location will be shared with
attendees two weeks prior to the event.
The summit is primarily designed for brand marketing & commercial teams, tech giants, social or e-commerce platform team members, and consultancy or agency leaders. It is focused on B2C brands and cases, but also includes B2B-centric sessions.
The summit offers valuable benefits, addressing various challenges such as understanding the evolving demands and behaviors of Chinese consumers, driving e-commerce sales, implementing impactful digital marketing strategies, building a successful CRM system, and staying updated on relevant tech trends. The event provides a comprehensive platform to tackle these pain points and envision the future of retail and social commerce in China.
The DIGITAL FUTURE SUMMIT 2023 focuses on addressing various pain points, including understanding the evolving behavior of Chinese customers, driving e-commerce sales, comprehending AI, XR, and OMO concepts, and envisioning the future of retail and social commerce. By tackling these challenges, the event aims to provide valuable insights and strategies to navigate the dynamic landscape of the digital market in China.
Attendees can expect insightful talks from leading thinkers, technology showcases, networking opportunities, and potentially additional perks like books, gifts, and an after-party.
Yes, very likely that we will confirm this closer to the event date. Stay tuned!
TICKET & PAYMENT
Tickets can be purchased via various tiers: Super Early Bird, Early Bird, Standard Price, and Group Tickets. Secure
yours now as tickets are limited. Please click here for ticket purchasing.
Yes, we offer a discount for bulk ticket purchases. Please click here for ticket purchasing.
We accept various payment methods. Details will be provided during the ticket purchase process. Please click here for ticket purchasing.
Yes, we can provide a fapiao upon request. Please contact us after purchasing your ticket.
As the seats for our experts are allocated and secured in advance, our refund policy does not include refunds for purchases made.
PARTNERSHIP
We currently only accept industry sponsorships. For more information, please contact us via the form below.
Yes, we welcome media partnerships. Please contact us via the form below for more information.
While we primarily work with a curated list of speakers, we're open to new ideas. Please contact us with your proposal.
No, distribution of promotional materials is not allowed at the event.
LVMH
JOHNSON & JOHNSON